By Bethany Clough and Robert Rodriguez - The Fresno Bee
About 100 food producers from the eight-county region hoped their products would catch the attention of the more than 500 buyers who signed up for the show at the Fresno Convention Center.
More than 1,000 people attended the public portion of the event Thursday evening where they got to sample the many foods and drinks promoted during the expo.
First-time exhibitor Pablo Orozco of Fresno-based Raizana Teas was surprised at the interest from international buyers in the company's line of seven teas that promote health and wellness.
"This is our first food show ever," he said. "And we already have interest from four Latin American buyers."
Orozco said the Latin American and Asian buyers showed strong interest in the teas for relaxation, to aid in digestion and to enhance mood. The teas are currently sold at Cafe Corazon in the Tower District and through the company website, raizana.com.
"For a small company like ours, this has been a really good experience," Orozco said.
I saw the bright Raizana teal and red logo from across the room and headed over to find out more. I met Sol, Isabel, and Pablo the family behind the tea company and beautiful packaging which I later learned they designed. Their loose leaf tea is made with natural herbal remedies to help perk you up, calm you down, or detoxify you.
I tried the HappyTea made with hibiscus and St. Johns Wort. It was flowery without being overwhelming and sweet because of a dash of stevia. They sent me with a sample and my very own loose leaf tea brewer. They are on to something people. With their great look and effective product, I’m sure they’ll be in many more retail locations soon.
Fresno Food Expo Numbers Are Rising By James Olinger
Pablo Orozco, is a partner/manager with Raizana Teas, a first-time exhibitor. Its teas have health and wellness properties, and are delicious as well. He and his wife, Sol Orozco, came with the goal of adding to its base of local distributors for products. It’s already working: as of yesterday afternoon, three meetings with international buyers in Latin America were lined up, and two buyers from Hong Kong were interested as well.
“For the exposure that you get, the turnout is great,” Orozco said. “You get a lot of media exposure.”
Orozco also mentioned that the other Valley producers also pass on valuable advice among themselves.
The next Fresno Food Expo is scheduled for July 24, 2014.
Read More Here: http://businessstreetonline.com/fresno-food-expo-numbers-are-rising/
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